Doha, March 06 (QNA) - Qatar Tourism, the Saudi Tourism Authority and KSAs leading DMC Discover Saudi (part of Almosafer) have joined forces to launch the exciting new campaign, 'Double the Discovery'. This was announced during their participation at ITB Berlin Convention.
The campaign aims to promote tourism in both neighbouring GCC countries, offering international visitors in both countries the chance to explore the rich cultural and historical wonders of Qatar and Saudi Arabia in a single trip. With carefully curated travel packages, 'Double the Discovery' opens a world of possibilities for travellers, providing unique and immersive experiences that showcase the diverse landscapes, architectural marvels, and vibrant traditions of both countries.
The award-winning national carrier, Qatar Airways, will serve as the official airline partner of the campaign. Visit Qatar and Visit Saudi will identify the main markets for launching and promoting travel packages through tour operators in each market. Discover Qatar and Discover Saudi are the local DMC partners in Qatar and Saudi Arabia, respectively.
Commenting on the launch of the campaign, HE Chairman of Qatar Tourism Saad Bin Ali Al Kharji, said: "Launching the new campaign aims to enhance collaboration among GCC destinations, offering global visitors a rich cultural experience. The goal is to showcase the unique qualities of Arab and GCC culture and increase visitor numbers in alignment with Qatar and Saudi Arabia's strategic goals." His Excellency added: " The significant growth in tourist numbers in 2023 and hosting 4 million visitors last year demonstrates Qatar's exceptional tourism offerings across cultural, sports, and recreational activities, as well as top-notch services in transportation, travel, and hospitality sectors." Commenting on their participation, CEO and a Member of the Board of the Saudi Tourism Authority Fahd Hamidaddin said:" Saudi is experiencing phenomenal growth, welcoming more than 20 million inbound visitors in the first three quarters of 2023 compared to 16 million in all of 2022. As the entertainment hub of the middle east, we have a dynamic offer for visitors with an ever-growing calendar of sports, music and cultural events to experience. Partnering in this campaign will make it even easier for visitors to experience more of the culture and heritage that the region has to offer in addition to enjoying the modern and vibrant cities we have to explore." CEO of Almosafer Muzzammil Ahussain added: "We are pleased to partner with Qatar Tourism and the Saudi Tourism Authority through our DMC Discover Saudi, to enhance experiences for visitors coming to the GCC. This initiative will not only drive tourism into the Kingdom, in line with national tourism agenda of Saudi Arabia, but also give travellers the opportunity to explore these two exciting destinations in one visit, whilst experiencing best-in-class services." As part of the campaign, extensive city guides will be provided to tourists, offering relevant and detailed information about the top attractions, things to do, shopping venues, and restaurants in both Qatar and Saudi Arabia. These guides aim to assist travellers in making the most of their visit and experiencing the best each city has to offer.
In addition to city guides, the joint travel packages offered as part of the campaign will include airline tickets, accommodation, and transportation, catering to different purposes and lengths of stay.
Discover Qatar offers 'Stopover' packages that cater to different preferences, including access to various kinds of hotels and beach facilities. These packages are available in three categories: standard, premium, and luxury, ensuring that travellers can find the perfect accommodation option that suits their style and budget.
Senior Vice President of Discover Qatar Steven Reynolds said: "Discover Qatar is delighted to be part of this initiative together with Qatar Tourism and Saudi Tourism Authority. Double the Discovery offers travellers a unique opportunity to explore the rich cultural and historical wonders of both countries in a single trip. Simplifying the process for international customers, this one-of-a-kind campaign puts together all the components of an ideal trip into curated packages to discover diverse landscapes, architectural marvels, vibrant traditions and truly immersive experiences." Discover Saudi will offer a variety of enticing packages, such as '2 nights Jeddah, 2 nights Makkah, 2 nights Madinah' and '2 nights Jeddah and 3 nights AlUla'. These packages allow visitors to immerse themselves in the rich history and cultural heritage of Saudi Arabia, with convenient arrangements for accommodation and transportation.
Enhancing tourism prospects for families and adventurous travellers in Qatar and Saudi Arabia, the latest campaign in both countries aims to provide a wide range of tourism opportunities for families, as well as adventurous solo or group travellers. This collaborative effort focuses on offering diverse experiences, including shopping, cultural exploration, educational activities, coastal attractions, and state-of-the-art relaxation options. (QNA)